Benzinga | May 11, 2021 09:03AM EDT

MySize Reports Publication Of Decision To Grant By European Patent Office For Its Application Titled 'System for and a method of measuring a path length using a handheld electronic device'

MySize, Inc (the "Company" or "My Size") (NASDAQ:MYSZ) (TASE: MYSZ), the developer and creator of e-commerce measurement solutions, today announced the publication of the decision to grant by the European Patent Office for its application, titled: "System for and a method of measuring a path length using a handheld electronic device." The patent issuance paves the way for greater European adoption of MySizeID, which enables shoppers to visualize how clothing will look on them in a much more interactive way, driving engagement and conversions.

The patent application encompasses the methods and systems for measuring a body part of a user via a handheld electronic device. MySizeID's proprietary algorithms leverage the smartphone's built-in sensors and fuse the data produced with anthropometric data. The result is that customers enjoy highly accurate sizing information based on the users' exact measurements. With this latest patent, MySize has twelve total issued patents and six patent applications pending globally.

"Europe represents an ideal market for us with broad e-commerce adoption before the pandemic that is now growing rapidly and facing challenges both in terms of providing engaging customer experiences and costly returns. With this European patent, we're paving the way to be able to address those issues by enabling users to leverage the sensors on phones they already own. By providing greater buyer confidence and a seamless, interactive experience, this step into Europe will result in better outcomes for retailers and consumers alike."