Benzinga | May 3, 2021 09:05AM EDT

Warner Music Group Announces Groundbreaking Partnership With and Investment in Wave

Warner Music Group (WMG) today announced a groundbreaking partnership with and investment in Wave, the leader in virtual entertainment. Through this collaboration, Wave will develop virtual performances, experiences, and monetization opportunities for WMG's global roster of emerging and established artists. This includes new forms of ticketing, sponsorship, and in-show interactions for fans.



The agreement strengthens the relationship between Wave and the renowned music company as WMG continues to amplify virtual experiences for artists worldwide across its family of labels, including Atlantic, Elektra, Parlophone, Warner Records, and others. WMG's entrepreneurial approach has borne partnerships with companies shaping the future of music -- from popular interactive platform Roblox, to experimental virtual avatar company Spirit Bomb -- enabling artists to power their creative visions and engage fans in new ways.