Benzinga | Apr 29, 2021 09:22AM EDT

Chicken Soup For The Soul Entertainment's Crackle Plus To Use TransUnion's Identity And Audience Solutions For Ad Targeting; Financial Terms Not Disclosed

Chicken Soup for the Soul Entertainment, Inc. (NASDAQ:CSSE), one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks, today announced Crackle Plus has signed an agreement with TransUnion (NYSE:TRU), a global information and insights company.



With this agreement, Crackle Plus will utilize TransUnion's identity and audience solutions to allow the AVOD industry leader to better serve more relevant advertising to their audiences and thus provide a higher value to agency and brand partners.