Benzinga | Apr 28, 2021 08:23AM EDT

Boqii Announces Strategic Partnership with Chinese Short-video Giant Kuaishou Technology to Raise Awareness of Pet Care

Boqii Holding Limited ("Boqii" or the "Company") (NYSE:BQ), a leading pet-focused platform in China, today announced a strategic partnership with the Chinese short-video giant Kuaishou Technology (HK: 01024). Through the partnership, Boqii and Kuaishou will leverage their respective resources and expertise to generate more pet content, support pet influencers and help to raise awareness of pet care.

As China's largest pet-focused platform, Boqii has created an ecosystem that addresses all the needs of pets and pet parents, such as pet purchase or adoption, product discovery and purchase, pet care and community interaction. The collaboration with Kuaishou will further empower Boqii to produce more high-quality pet content by leveraging Kuaishou's strong data analytics and large user base. The two companies will jointly promote the development of pet content to guide pet parents, provide more traffic conversion opportunities for pet KOLs and help more brands build their presence on emerging content platforms.