Benzinga | Apr 22, 2021 08:02AM EDT

Comscore Expands Cross-Platform Agreement with DISH Media, Advances OTT, vMVPD and National Addressable Advertising Footprint

Comscore (NASDAQ:SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announced today a new strategic partnership with DISH Media, extending its data license to SLING TV, a leading virtual multichannel programming distributor (vMVPD). The agreement includes the continued cross-platform measurement of advanced advertising and content via Comscore TV products. The expanded license agreement protects consumer privacy data and includes 1st party matching rights to improve accuracy of campaign results and national addressable measurement of programming networks.