Benzinga | Apr 15, 2021 04:08PM EDT

Roku Closes Nielsen Transaction, Including Acquisition of AVA Business

Roku, Inc. (NASDAQ:ROKU) and Nielsen Holdings plc (NYSE:NLSN) today announced that the companies have closed the transaction that was announced on March 1, 2021.

Roku has closed on the acquisition of Nielsen's Advanced Video Advertising (AVA) business, including Nielsen's video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies, which will accelerate Roku's launch of an end-to-end DAI solution for traditional TV. In addition, Nielsen and Roku have entered into a long-term strategic partnership to integrate complementary Nielsen ad and content measurement products into the Roku platform and further advance Nielsen ONE, Nielsen's cross-media measurement solution.