Benzinga | Apr 14, 2021 07:05AM EDT

Summit Wireless' WiSA Reports Q1 Web Traffic: ~140K Visitors To Co. Websites; Sees 2021 Traffic Reaching 1M Visitors

WiSA(r) LLC, founded by Summit Wireless Technologies (NASDAQ:WISA), today announced strong, continued website traffic and category exposure driven by the WiSA Wave Marketing Program. The program, launched on September 1, 2020, creates specific digital marketing assets and campaigns and provides Association members access to WiSA's analytics and growing consumer database. WiSA is forecasting website traffic to reach one million visitors in 2021.

WiSA Wave has shown significant web traffic growth quarter to quarter and year over year.

* Nearly 140,000 visitors were driven to websites for WiSA or brands and retailers in Q1 2021 versus over 34,000 in Q1 2020, representing a 234% increase.

* In Q1 2021, nearly 18% of all WiSA website visitors continued their journey to a member or retailer website to learn more about or buy a WiSA Certified(tm) product.

* Even with WiSA Wave exposing a large number of new, in-market enthusiasts to the category, organic, direct and referral traffic remains strong in the 18%-21% range, reinforcing the growing awareness of WiSA.

"We are constantly working with our members to add value to their initiatives through advancements in technology, product development support, distribution, category and product marketing, and consumer awareness," said Tony Ostrom, President of WiSA. "Over the next year, we will grow the wireless home cinema category through effective consumer outreach and communication, education, increased distribution of WiSA Certified solutions from WiSA members, and the continued expansion of WiSA Certified and WiSA Ready(tm) products."

More than 20 Association members, including LG, Hisense, Bang & Olufsen, Skyworth, Harman Kardon, Klipsch, Onkyo, System Audio, Buchardt, Savant, Primare, Enclave Audio, Axiim, EC Living, Almando, and Platin Audio, are shipping WiSA Ready and WiSA Certified products this year. The Association is driving the interoperability standard from multiple brands and product categories, including TVs, transmitters and speakers, to leverage the vast capabilities of WiSA Certified products to build ideal systems across multiple price points. By spearheading the marketing and messaging of the wireless home cinema category, WiSA is garnering actionable analytics that are resulting in spikes in sales for its members.