Benzinga | Apr 8, 2021 09:10AM EDT

Dogness Says Its e-Commerce Sales In China Increased 24x In FY20

Dogness (International) Corporation ("Dogness" or the "Company") (NASDAQ:DOGZ), a developer and manufacturer of a comprehensive line of Dogness-branded, OEM and private label pet products, today reported its e-commerce sales in China increased 24 times for calendar year 2020, as compared to calendar year 2019, led by the Company's expanded smart pet product line.

Silong Chen, Chairman and Chief Executive Officer of Dogness, commented, "We established Dogness as a leading brand for pet parents seeking innovative, high-quality products, including our expanded line of enhanced pet IoT solutions and smart products. Our focus on pet health and wellness gives us a competitive advantage, with our smart pet feeder ranked in the category's Top 3, and high demand for our smart drinking fountains, leashes, collars and broader product line. We benefitted from our integrated distribution network, which was able to support the surge in e-commerce demand during the COVID-19 pandemic. As a result, we are far outpacing the overall market, with our online sales in China in calendar year 2020 increasing approximately 2,400 percent, compared to approximately 2 percent overall growth for China's urban pet market (dog and cat)."

Looking forward, Mr. Chen, added, "We remain unwavering in our commitment to investing in research and development as we work to bring exciting, new pet products to market, including our recently launched innovative Dogness Smart GPS Pet Tracker, the next generation of smart pet tracking, boasting real-time positioning with pin point accuracy. We expect the domestic China market will continue to grow and increase as a percentage of our global sales. To meet the ongoing market expansion, we will be investing in and adding further automation to our production and logistics, as we seek to improve efficiency and order delivery capabilities. At the same time, we are accelerating the development of products at our state-of-the-art R&D center, which opened in Dongguan last year. Through a series of initiatives, Dogness will continue to enhance its ability to quickly fulfill orders, optimize the aftermarket product sales experience and drive strong growth momentum.