Benzinga | Apr 8, 2021 07:33AM EDT

Thryv Launches Fully-Integrated Verticalization Platform

Thryv Holdings, Inc. (NASDAQ:THRY) ("Thryv" or "Company"), the provider of Thryv(r) software, the leading end-to-end customer experience platform built for growing small businesses, today announced the launch of its Integrated Verticalization Platform. On the heels of its recent verticalized CRM enhancement, this development will ensure that small businesses that utilize Thryv's software will have the solution pre-set and tailored to their industry specifications, terminology and workflow.

The Verticalization Platform is integrated throughout the entire backend of Thryv's end-to-end platform. Therefore, the verbiage, fields, tracking, services offered, labels, dropdown options, marketing campaign libraries and Client Portal designs -- as well as the CRM -- are all pre-configured and tailored for each industry.