Benzinga | Apr 7, 2021 08:45AM EDT

LiveRamp Announces PARtnership With Google Cloud To Enable Identity In The Cloud

Partnership Combines the Power of Identity with the Power of the Cloud to Unlock Advanced Customer Intelligence and Maximize Privacy and Security Controls

LiveRamp(r) (NYSE:RAMP), the leading data connectivity platform, today announced a strategic partnership with Google Cloud to enable identity in the cloud as an infrastructural upgrade for customers. Through this partnership, customers can now access LiveRamp's identity capabilities via API through the Google Cloud Marketplace to build a unified view of the customer inside their data environment. This partnership enables customers to make data actionable, unlocking new use cases and ensuring they maximize their cloud data investment.