Benzinga | Nov 24, 2020 09:06AM EST

Blue Hat Interactive Signs Agreement With Three Preschools Of Guangzhou Development District Talent Work Group Of Augmented Reality Immersive Classes

XIAMEN, China, Nov. 24, 2020 /PRNewswire/ -- Blue Hat Interactive Entertainment Technology ("Blue Hat" or the "Company") (NASDAQ:BHAT), a leading producer, developer and operator of augmented reality ("AR") interactive entertainment games, toys and educational materials in China, today announced that the Company has signed an agreement with three preschools (the First and Fourth Preschools and the Children's Center) of Guangzhou Development District Talent Work Group of Augmented Reality Immersive Classes ("ARIC"). It is the beginning of Blue Hat's strategic expansion in the Guangdong-Hong Kong-Macao Greater Bay Area (the "Greater Bay Area").

As part of this strategic expansion, the Company previously delivered ARIC course demonstrations and teaching experiments to eight preschools in Guangzhou and cooperated with the Second Preschool of Guangzhou to further strengthen its market presence. The new agreement with three preschools demonstrates Blue Hat's gradual progress in executing successful marketing efforts and strategies in the Greater Bay Area.

The Children's Center is the only preschool which has been given an award for "Quality Service Demonstration Center for Children's Care under 3 years old" in Huangpu District, Guangzhou. This agreement with the Children's Center is the continuation of its previous cooperation with the Company's first private early education institution in Sichuan Province.

Xiaodong Chen, CEO of Blue Hat, noted, "I am pleased with Blue Hat's cooperation with three preschools in Guangzhou. At present, we have another eight preschools providing in-course demonstrations and teaching experiments. The ARIC is getting widely praised by teachers and students. The successful reception and multiple launches encourage us to seek further developments in preschools and early education institutions in the Greater Bay Area."

Mr. Chen continued, "The teaching goals of ARIC realized by immersive games supported by AR technology. Our programs are individualized for each specific preschool or institution, and take into account the best methods to engage children and foster increased participation. They can experience all-around exercises in the play and social activities. We are happy that ARIC is rapidly being accepted by early education institutions and we expect to follow up the service and optimize class contents. Our ultimate goal is to bring benefits to preschools and early education institutions as well as teachers and students. "