Benzinga | Mar 31, 2021 03:28PM EDT

Comscore, Newsmax Ink Digital Audience Measurement Agreement

* Media measurement and analytics company ComScore Inc (NASDAQ: SCOR) inked an agreement to provide news and opinion website Newsmax with Comscore's digital audience measurement.

* The financial terms of the contract were not disclosed.

* Newsmax will have access to Comscore's signature Media Rating solutions, including Media Metrix(r) Multi-Platform, to better interpret audience behavior and media consumption across desktop and mobile devices.

* Comscore Media Ratings offers a 360-degree view of consumption based on huge, passively-collected datasets.

* Price action: SCOR share prices traded lower by 1.94% at $3.53 on the last check Wednesday.