Benzinga | Mar 25, 2021 09:53AM EDT

Williams Sonoma Announces Partnership With Nutella

Williams Sonoma Will Celebrate Partnership by Launching The Williams Sonoma Breakfast Club -- A Virtual Events Series Presented by Nutella(r)

Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, announced today the launch of a new virtual event series in partnership with Nutella(r), The Original Hazelnut Spread(r). Each of the five virtual events will feature a celebrity chef, baker or renowned food personality from across the country as they share recipes, tips and techniques for creating breakfast and brunch dishes featuring Nutella(r) to make mornings special.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210325005604/en/

WS Breakfast Club Virtual Event Presented by Nutella Hosted By Brooke Williamson (Photo: Business Wire)

Event attendees will be able to travel virtually with co-host and Williams Sonoma Test Kitchen Chef, Belle English, to the kitchens of celebrity chefs like BRAVO's Top Chef-winner, Brooke Williamson and Amirah Kassem of Flour Shop fame. Brian Hart Hoffman from Bake from Scratch Magazine along with award-winining Chefs Timothy Hollingsworth and Chef Matt Bolus will also host a class showcasing their unique take on adding Nutella(r) to any breakfast menu. Each class brings to life creative ways to make breakfast that much more special with Nutella(r), giving families opportunities to create moments together and bond over shared experiences in the kitchen.

Williams Sonoma Breakfast Club presented by Nutella(r) Virtual Events Include:

Nutella(R) Pancake Party featuring Chef Brooke Williamson & Her Son, Hudson

Date/Time: Saturday, April 10th at 11:30am PST/1:30pm CST/2:30pm EST

Recipes: Banana pancakes with Nutella(R) Custard, Candied Hazelnuts andBru^le'ed Bananas and Nutella(R) Swirl Pancakes



Nutella(R) Family Breakfast featuring Chef Timothy Hollingsworth & TheHollingsworth Family

Date/Time: Saturday, May 1st at 11:30am PST/1:30pm CST/2:30pm EST

Recipes: Nutella(R) Filled French Toast with Macerated Strawberries and Banana,Bacon, and Nutella(R) Pancakes



Nutella(R) Crepes featuring Bake from Scratch Magazine's Brian Hart Hoffman

Date/Time: Saturday, May 22nd at 11:30am PST/1:30pm CST/2:30pm EST

Recipes: Nutella(R) Crepe Cake and Banana, Nutella(R), and Mascarpone Crepe



Nutella(R) Southern Breakfast featuring Chef Matt Bolus

Date/Time: Saturday, June 12th at 11:30am PST/1:30pm CST/2:30pm EST

Recipes: Hot Chicken & Waffles and Hazelnut Cinnamon Rolls with Citrus SpicedNutella(R) Icing



Nutella(R) Birthday Breakfast featuring Flour Shop's Amirah Kassem

Date/Time: Saturday, July 10th at 11:30am PST/1:30pm CST/2:30pm EST

Recipes: Nutella(R) Explosion Pancake Cake with Sprinkles and Nutella(R)Pancake Bitelets

Tickets are available for purchase at: http://williamssonomabreakfastclub.squadup.com. Fans will also be able to registeracross Nutella(R)'s Facebook, Twitter and Instagram pages.

Tickets for each class are $5 or access to all classes will be availablefor $20. All proceeds from the Williams Sonoma Breakfast Club Presented ByNutella(R) Virtual Event Series will benefit No Kid Hungry in their fight toend childhood hunger in America. Additionally, the first 1,000 people who usethe code NUTELLA will receive a free class.

"With people cooking and baking at home more than ever before, we're excited tocontinue to offer our customers engaging and educational culinary contentthrough our Virtual Events," said Williams Sonoma President, Ryan Ross. "TheWilliams Sonoma Breakfast Club Presented By Nutella, will showcase how theWilliams Sonoma Test Kitchen and some of our favorite chefs use Nutella toelevate everyday breakfast recipes."

"Nutella is always looking for new ways to make breakfast time easy andexciting. These virtual classes will empower families nationwide with uniqueNutella-centric recipes that put a fresh spin on morning meals," said ToddMidura, Vice President of Marketing at Nutella North America, Ferrero. "We'rethrilled to partner with Williams Sonoma and expand our reach to bring evenmore people together around the breakfast table."

For more information about Williams Sonoma's Virtual Event offerings, pleasevisit www.williams-sonoma.com/virtualevents and visit Nutella.com to stayup-to-date on the latest brand updates.