Benzinga | Mar 25, 2021 08:07AM EDT

Color Star Technology Invites DJ Steve Aoki To Its Entertainment Sharing Platform On Apr. 23, 2021

Color Star Technology Co., Ltd. (NASDAQ:CSCW) (hereinafter referred to as "Color Star" or the "Company"), invites one of the world's top 100 DJ stars, "Master" Steve Aoki, to the global entertainment sharing platform Color Star APP on Apr. 23rd, introducing one of the most popular online live shows and filling the world with music. Just as flowers blossom and everything grows in the spring, so too energies that have been suppressed for an entire winter will find their release.

Steve Aoki is a well-known Grammy nominated DJ, record producer, and record executive in the international electronic music industry. He ranked top ten among the world's top 100 DJs list last year by EmpoTV, and is also active in fashion design for various brands. He has designed fashion items, infused with his own personality, for a number of internationally renowned brands. He founded Dim Mak, a famous label encompassing both music records and fashion apparel.

In 2020, Steve Aoki personally created the song Not Tonight tailored for the Singaporean Singer JJ Lin. Steve Aoki reinterpreted JJ Lin's melody, which was full of conflicting beauty, and combined it with his signature EDM style. The song received a great deal of praise upon release.

For the first time, Steve Aoki is bringing his personal electronic music show to the Color Star APP, creating more appeal to show the charm of electronic music. In this cooperation, Steve Aoki will be the exclusive DJ on the platform for one month. During the period, as long as one is a registered user of the mobile phone Color Star APP, he may watch using pay on-demand. A user may enjoy the charm of online live shows anywhere, anytime.

Color Star teamed up with Steve Aoki because of his achievements in music, and hopes to provide global fans and electronic music enthusiasts a platform for sharing their passions. Despite the numerous challenges due to the pandemic, we hope our users will keep a positive attitude to face life and work, and can enjoy being immersed in the world of electronic music with Steve Aoki.

As a cultural exchange platform with the mission of "celebrity entertainment and knowledge sharing," Color Star has successfully held online concerts before and achieved outstanding single-show profits. In January this year, the platform cooperated with Luo Dayou, the godfather of Chinese music, to hold an online concert, which once again proved the potential of the "fan-economy" and "fan-effect." With the help of celebrity appeal and boutique projects, Color Star has been building awareness of the Company within the U.S. investment community. At the same time, the platform has provided sufficient potential consumer interest for other products and services of the Company. Through offering more access to international celebrities and high-quality projects that complement each other, while also introducing different entertainment cultures, the Color Star platform should help to enhance both the Company's and the platform's influence and popularity in international markets.