PR Newswire | Mar 25, 2021 08:02AM EDT

03/25 07:00 CDT

Comscore Reports TV Viewing Engagement for Week Ending March 14, 2021 RESTON, Va., March 25, 2021

RESTON, Va., March 25, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 14, 2021.

"Viewers have truly embraced reality programming, which snagged 7 of the top 20 spots on the Cable chart," said Paul Dergarabedian, Senior Media Analyst, Comscore. "Notably 'Grey's Anatomy' returned to ABC and the Broadcast chart, joining compelling Spanish-language programming and procedural and crime dramas that are always popular with audiences."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending March 14, 2021)

STICKINESS RATINGRANK TELECAST NETWORK DAY INDEX RANK

1 152 157 Enamor?ndonos UNIMAS 3/9/2021

2 145 90 Vencer el desamor UNIV 3/9/2021

3 142 115 La hija del embajador UNIV 3/12/2021

4 141 8 Chicago Fire NBC 3/10/2021

5 141 3 The Voice NBC 3/8/2021

6 140 9 FBI CBS 3/9/2021

7 138 4 NCIS CBS 3/9/2021

8 138 38 9-1-1: Lone Star FOX 3/8/2021

9 137 14 Chicago P.D. NBC 3/10/2021

10 136 125 FUT-EST-CHIVAS-TEL-UNVSO^1 TELMUN 3/14/2021

11 136 81 Mira qui?n baila All Stars UNIV 3/14/2021

12 136 15 FBI: Most Wanted CBS 3/9/2021

13 135 142 Buscando a Frida TELMUN 3/12/2021

14 134 101 ?Te acuerdas de m?? UNIV 3/11/2021

15 133 29 9-1-1 FOX 3/8/2021

16 131 126 Exatl?n Estados Unidos TELMUN 3/14/2021

17 130 7 Chicago Med NBC 3/10/2021

18 129 136 La suerte de Loli TELMUN 3/9/2021

19 128 22 Grey's Anatomy ABC 3/11/2021

20 128 25 The Bachelor ABC 3/8/2021

1. GUADALAJARA VS AMERICA

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMasand Univision are owned by Univision Communications; FOX is owned by the FoxCorporation; ABC is owned by the Walt Disney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending March 14, 2021)

STICKINESS RATINGRANK TELECAST NETWORK DAY INDEX RANK

1 156 109 Aurora Teagarden Mysteries: How to Con HALLMM 3/14/ a Con 2021

2 148 114 The Walking Dead AMC 3/14/ 2021

3 146 49 90 Day Fiance TLC 3/14/ 2021

4 144 46 The Curse of Oak Island HST 3/9/2021

5 143 132 Tyler Perry's Sistas BET 3/10/ 2021

6 142 41 When Calls the Heart HALL 3/14/ 2021

7 136 900 La Rosa de Guadalupe GALA 3/13/ 2021

8 136 222 Married at First Sight LIFE 3/10/ 2021

9 134 87 WWE Monday Night Raw USA 3/8/2021

10 133 147 Tyler Perry's The Oval BET 3/9/2021

11 130 219 A House on Fire LIFE 3/13/ 2021

12 129 156 The Real Housewives of New Jersey BRAVO 3/10/ 2021

13 126 176 Married to Medicine BRAVO 3/14/ 2021

14 126 151 The Real Housewives of Atlanta BRAVO 3/14/ 2021

15 126 402 VH1 Family Reunion: Love & Hip Hop VH1 3/8/2021 Edition

16 125 415 The Single Mom Conspiracy LMN 3/12/ 2021

17 125 361 Basketball Wives VH1 3/9/2021

18 124 208 The First 48 A&E 3/11/ 2021

19 123 301 Resident Alien SYFY 3/10/ 2021

20 123 1039 ATL Homicide TVONE 3/8/2021

[A&E, History Channel, Lifetime and Lifetime Movie are owned by A&E Networks;American Movie Classics is owned by AMC Networks; BET: Black EntertainmentTelevision and WH1 are owned by ViacomCBS; Hallmark and Hallmark Movies &Mysteries are owned by Crown Media Family Networks; TLC is owned by DiscoveryCommunications, Inc.; Bravo, Syfy and USA are owned by NBCUniversal; TV One isowned by Urban One and Comcast; Galavision is owned by UnivisionCommunications.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes localprogramming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in-or engaged-for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

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SOURCE Comscore