Benzinga | Mar 25, 2021 07:33AM EDT

Venus Concept Announces Global Brand Ambassador Partnership with Tennis Champion and Entrepreneur Venus Williams

Venus Concept Inc. ("Venus Concept" or the "Company") (NASDAQ:VERO), a global medical aesthetic technology leader, today announced that Venus Williams, four-time Olympic Gold Medalist, seven-time Grand Slam Champion and entrepreneur, has signed on as celebrity brand ambassador/endorser for Venus Bliss(tm).

"We are very excited to work with Venus Williams as our Venus Bliss(tm) Brand Ambassador," said Dom Serafino, CEO of Venus Concept. "We consider Venus a perfect fit for Venus Concept. Her excellent reputation as an athlete and person is consistent with our company goals and vision. We are looking forward to building successful brand awareness campaigns with her and we are confident that our customers and their patients will connect with her integrity and public image."

With 7 Grand Slam titles, 5 Wimbledon championships and 4 Olympic gold medals, Venus Williams is one of the most accomplished women in the history of sports. Not only a force on the court, Williams also parlayed her fine-tuned business acumen with her healthy competitive spirit into three successful business ventures: lifestyle and fashion-forward activewear brand EleVen by Venus Williams, full-service commercial and residential interior design firm V Starr and plant-based protein company Happy Viking.