Benzinga | Mar 24, 2021 07:31AM EDT

Yum! Brands To Acquire Omnichannel Ordering And Marketing Platform Company Tictuk Technologies; Financial Terms Not Disclosed

Yum! Brands, Inc. (NYSE:YUM) today announced that it has acquired Tictuk Technologies, a leading Israeli omnichannel ordering and marketing platform company. The addition of Tictuk to Yum! Brands' technology portfolio will give the Company the ability to offer more ways for consumers globally to access and order its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands through some of the world's most popular social media and conversational platforms. Today's announcement marks Yum! Brands' second technology investment this month to continue accelerating its digital innovation strategy.