Business Wire | Nov 18, 2020 04:00PM EST

Popular Announces Its New Music Special Titled "Somos msica" (We are music)

Nov. 18, 2020

SAN JUAN, Puerto Rico--(BUSINESS WIRE)--Nov. 18, 2020--The COVID-19 pandemic has touched everyone's lives in and outside of Puerto Rico. Through singers and other characters, Popular's new musical production "Somos msica" tells stories that tie songs to scenes of moments caused by the pandemic. 'Somos msica' will be broadcast on Sunday, December 6 at 8 p.m. on the main channels in Puerto Rico and on the Internet through Somosmsica.com.

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Natalia Jimnez (Photo: Business Wire)

"Making this year's music production was a great challenge for the team and the artists. We are infinitely grateful for the support they gave us and for having joined us despite the situation we are going through. We wanted to continue this tradition that has been ongoing for more than 27 years and that we know many families expect," said Teruca Rulln, Popular's first Vice President of Corporate Communications.

Artists like Natalia Jimnez, Tommy Torres, Pedro Cap, Ozuna, Ednita Nazario, Kany Garca, Myke Towers, Pirulo, Didi Romero, among others, participate in this production in which they share how this year has been for them. Through interviews, the artists explain the importance of music in their lives and how it has helped them deal with being apart from their loved ones and the public.

Production company Cinetrix is in charge of the production, along with its president Euskadys Burgos and its producer Lauri Vega. The direction was in the hands of Angel Traverso and Luis Amed Irizarry oversaw the musical aspect. Teruca Rulln and Natacha Vale were responsible for the general production and the script was written by Luis Gerard and Jorge Gonzlez.

Adiela Marie is the production manager in charge of music, Helvia Irizarry is the production coordinator and Antonio Caraballo, Jos David Prez, Diego Centeno and Josu Deprat are the music producers.

As in previous years, part of the funds raised will benefit the Fundacin Banco Popular, which will destine them to schools and organizations with musical programs.

View source version on businesswire.com: https://www.businesswire.com/news/home/20201118006073/en/

CONTACT: Natacha Vale (787) 553-6681 Natacha.vale@popular.com

CONTACT: Elaine Martinez (787) 460-3560 elaine.martinez@popular.com