Benzinga | Mar 22, 2021 07:16AM EDT

Enthusiast Gaming Signs Integrated Partnership with TikTok

Enthusiast Gaming Holdings Inc. (TSX:EGLX)(OTCQB:ENGMF)(FSE:2AV), ("Enthusiast Gaming" or the "Company") the largest gaming media platform in North America, reaching over 300 million monthly video game and esports fans worldwide, is excited to announce that it has signed an integrated partnership deal with TikTok, the leading destination for short-form mobile video. TikTok will leverage Enthusiast Gaming's vast platform of video game and esports fan communities to help drive adoption and bridge the integration of TikTok within the gaming and esports industry.



The deal is building on the recent success of TikTok's and Enthusiast Gaming's partnership at EGLX Digital 2020 virtual expo in November 2020. The expo drew over 12 million views across 53 hours of livestreaming content from November 10-13, 2020.

Partnership activations to be rolled out across Enthusiast Gaming's platform include:

* Product and logo placement and promotional activity with Luminosity Gaming influencers, social media and a soon to be released video series microsite

* Production of high-impact, co-branded rich media including launch teasers and custom promo video content to be broadcast on Luminosity Gaming's Twitch account, social media channels and Enthusiast Gaming media properties