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Royal Caribbean Group (RCL) said it completed the sale of its Azamara brand to Sycamore Partners, a private equity firm specializing in consumer, retail and distribution investments, in an all-cash transaction for $201 million. The sale included Azamara's three-ship fleet and associated intellectual property.


RTTNews | Mar 19, 2021 08:21AM EDT

08:21 Friday, March 19, 2021 (RTTNews.com) - Royal Caribbean Group (RCL) said it completed the sale of its Azamara brand to Sycamore Partners, a private equity firm specializing in consumer, retail and distribution investments, in an all-cash transaction for $201 million. The sale included Azamara's three-ship fleet and associated intellectual property.

The company noted that the strategic deal allows the Group to focus on expanding its Royal Caribbean International, Celebrity Cruises and Silversea Cruises brands.

Read the original article on RTTNews ( https://www.rttnews.com/3178834/royal-caribbean-completes-sale-of-azamara-brand-to-sycamore-partners.aspx)

For comments and feedback: contact editorial@rttnews.com

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