Benzinga | Jul 20, 2020 07:36AM EDT

Aytu BioScience Announces Expansion Of NATESTO US Commercial Team

Commercial Partner Acerus Pharmaceuticals Launches Specialty Sales Team Calling on Urologists and Endocrinologists in the United States

ENGLEWOOD, CO / ACCESSWIRE / July 20, 2020 / Aytu BioScience, Inc. (NASDAQ:AYTU), a specialty pharmaceutical company (the "Company") focused on commercializing novel products that address significant patient needs, today announced the expansion of the U.S. commercial team to support the growth of NATESTO(r) (testosterone nasal gel). The Company's commercial partner, Acerus Pharmaceuticals Corporation ("Acerus"), has launched a dedicated sales team to promote NATESTO to urologists and endocrinologists across the United States.

Acerus' specialty sales force will target high-prescribing urologists and endocrinologists who currently treat men with hypogonadism. Acerus, in partnership with Syneos Health, has equipped its U.S. team with digital technologies that will allow representatives to conduct virtual meetings and customer engagements, given varying state-level COVID-19 restrictions. In addition, as per the terms of the Company's revised partnership agreement with Acerus, the Company will focus its sales team on the promotion of NATESTO to high-prescribing primary care physicians and specialists outside urology and endocrinology who treat men with hypogonadism.

Josh Disbrow, Chief Executive Officer of Aytu BioScience, commented, "This is an exciting time for the Company and NATESTO as Acerus formally launches its sales team in the United States. Through this expanded commercial effort, we will have a significantly larger sales force promoting NATESTO and are looking forward to seeing the results of this combined commercial effort going forward. We congratulate Acerus on launching their U.S. specialty sales force."

"The launch of the Acerus specialty sales team in the United States is a significant milestone in the commercialization of NATESTO," said Ed Gudaitis, President and Chief Executive Officer of Acerus. "By adding dedicated resources - focused on high-prescribing urologists and endocrinologists - we should see increased awareness, interest, and adoption of NATESTO. This sales force expansion, combined with ongoing improvements in insurance coverage and the work being done by Aytu, will set the stage for success in 2020 and beyond."