Benzinga | Mar 18, 2021 08:11AM EDT

Bally's Corporation Says Co Becomes Authorized Gaming Operator Of MLB

Bally's Corporation (NYSE:BALY) a leading U.S. omnichannel provider of land-based gaming and interactive entertainment, today announced entry into a multiyear agreement designating Bally's as an Authorized Gaming Operator of Major League Baseball ("MLB"). This deal represents Bally's third sports betting agreement with a professional sports league following its previously announced agreements with the National Hockey League and the National Basketball Association.

The agreement provides Bally's with immediate access to official MLB league and team marks, logos and data, which it intends to incorporate across its growing portfolio of sports betting products. Bally's will also include these assets as part of innovative content that the Company is creating for MLB fans, which will be integrated into live MLB game coverage across 19 regional sports networks that account for more than half of the U.S. MLB teams.

"The agreement between Bally's and MLB offers exciting benefits for baseball fans nationwide," said George Papanier, President and Chief Executive Officer of Bally's Corporation. "We are honored to have the opportunity to put the Bally's stamp on America's national pastime and look forward to providing an innovative and engaging sports betting experience. We can't wait for the season to begin."

As part of the agreement, Bally's and MLB will collaborate on best-in-class practices to protect the integrity of MLB games.

"As we prepare for the start of the 2021 season, working with Bally's will present our fans with yet another unique avenue to engage with baseball," said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. "Bally's knows how to provide added entertainment for sports fans across the country, so we look forward to collaborating on new ways of engaging fans around our games."

MLB Opening Day is slated for April 1, with all 30 Clubs scheduled to play throughout the day.