GlobeNewswire Inc | Sep 21, 2020 10:27AM EDT

September 21, 2020

BURLINGTON, Mass., Sept. 21, 2020 (GLOBE NEWSWIRE) -- Avid (NASDAQ: AVID) is breaking new ground by enabling content creators and video editors who use Adobe Premiere Pro to collaborate seamlessly in Avid-based production environments. Avids upcoming release of its MediaCentral| Panel for Adobe Premiere Proa lightweight software plugin that enables Premiere Pro editors to connect with post-production workflows for news and sportsoffers the full advantage of Avid storage, asset management and team collaboration. This integrationenableseditors to browse, search, access and edit content and metadata without ever leaving Adobe Premiere Pro.

In addition, Avid will be hosting the Breaking the Content Silo Webinar for the creative community, which will highlight the new integrated workflow, on Thursday, Sept. 24 at 2 p.m. Eastern/11 a.m. Pacific.

The latest release of the Avid MediaCentral platform with MediaCentral | Panel for Adobe Premiere Pro lets digital-first content creators reach into the linear production teams media library, share their assets and projects, and collaborate with other editors and content contributors from anywhere around the globe. This enables a more efficient media production workflow environment, allowing teams that create content for digital platforms, social media and marketing to easily share and deliver content on the same infrastructure used by broadcast teams.

Were bridging together the two largest communities of professional creative tools users and solving common problems that get in the way of everyone trying to evolve faster and work more collaboratively, said Ray Thompson, Director of Market Solutions, Broadcast and Media at Avid.Today, digital first production teams and marketing departments that rely on Adobe Premiere Pro now can seamlessly work in Avid production environments leveraging industry-provenproduction andasset management and storage solutions tobrowse, search, edit, share and distribute content easily.Were just getting started with Adobe to make enhancements we know our users will welcome.

Creators and editors want powerful creative capabilities in the storytelling processbut they also want speed to get great content out as quickly as possible, said Van Bedient, Head of Strategic Development at Adobe. The Media Central | Panel for Adobe Premiere Pro enables powerful collaborative workflows in Avid production environments, allowing creatives to keep pace with the demands of news and sports content production.

To simplify the complexities of managing todays enterprise news organizations, MediaCentral | Panel for Adobe Premiere Pro brings unparalleled levels of real-time remote collaboration and security that enable Adobe Premiere Pro users to work on projects within the Avid Nexis storage solution on premises or from a remote location. With phonetic search, multiplatform delivery and send to playback, the new media and asset management capabilities provide global news organizations with the ability to more seamlessly add Adobe Premiere Pro clients.

Avids MediaCentral | Panel for Adobe Premiere Pro will be available in early October. Register for Avids Breaking the Content Silo Webinar or visit https://www.avid.com/asset-sharing-in-premiere-pro-workflows-with-avid to learn more.

About AvidAvid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avids preeminent customer community uses Avids comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the worldfrom prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avids industry-leading solutions include Media Composer, Pro Tools, Avid NEXIS, MediaCentral, iNEWS, AirSpeed, Sibelius, Avid VENUE, FastServe, and Maestro. For more information about Avid solutions and services, visitwww.avid.com, connect with Avid onFacebook,Instagram, Twitter,YouTube,LinkedIn, or subscribe toAvid Blogs.

2020 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Media Composer | First, Media Composer | UltimatePro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contact:AvidDave Smith978.502.9607david.smith@avid.com