Benzinga | Mar 2, 2021 04:01PM EST

Smith Micro Announces First European Launch of ViewSpot Platform; iOS Compatibility

Today, Smith Micro Software announced that a major mobile network operator in Spain has deployed its ViewSpot retail display management software, the platform's first in Europe. In addition, Smith Micro announced that ViewSpot has achieved iOS compatibility allowing mobile operators and retailers using ViewSpot to manage on-device pricing, obtain important in-store customer insights, and deliver synchronized, digitally immersive content on both iOS and Android devices.

ViewSpot enables mobile network operators and other retailers to transform in-store demo devices into digitized sales associates that provide shoppers with on-demand device specifications, dynamic pricing information, and relevant promotions. ViewSpot Studio -- the platform's backend management component -- streamlines retail operations by enabling retailers to centrally manage and deploy digital demo experiences to their entire brick-and-mortar footprint.

"Announcing two ViewSpot milestones simultaneously is a testament to the progress we have made with the product since adding it to our portfolio two years ago," said William W. Smith, Jr., president and CEO of Smith Micro. "Launching ViewSpot at a Tier-1 wireless carrier in Spain provides us with a valuable foothold in Europe, a region with tons of growth potential for Smith Micro."

"Additionally, ViewSpot's iOS compatibility greatly expands the product's total addressable market and makes our platform more attractive to retailers seeking to deploy a solution that supports both Android and iOS devices," Smith continued. "I expect both the European launch and the iOS enhancement to positively impact ViewSpot revenue in 2021 and beyond."

About ViewSpot(r)

ViewSpot is a powerful retail display management solution that enables wireless carriers and other smartphone retailers to optimize traditional brick-and-mortar retail environments with dynamic digital content experiences. With functionality such as a dynamic pricing portal, centralized content management, patent-pending touchless features, and behavior-based analytics, ViewSpot helps retailers deliver the interactive, self-service shopping experiences digital-first consumers expect. To learn more, visit www.smithmicro.com/viewspot.