Benzinga | Feb 10, 2021 06:35AM EST

Magellan Rx Management Announces Pilot With Digital Health Company, Wellth\

Behavioral economics program to improve medication adherence and health outcomes

Magellan Rx Management, the full-service pharmacy benefits management division of Magellan Health, Inc. (NASDAQ:MGLN), announced today the implementation of a pilot to expand its digital health suite by offering Wellth, a digital behavioral change program, with the goal of improving medication adherence and overall health. The pilot will focus on leveraging behavioral economics to improve health outcomes for various conditions including diabetes, hypertension, hyperlipidemia, depression, asthma, and psychosis.

"Wellth is a unique solution, which leverages the proven science of behavioral economics to drive habit formation and behavior change in people with chronic conditions. It is about more than medication adherence, it's about transforming the way individuals manage their conditions," said Caroline Carney, M.D., Chief Medical Officer of Magellan Health. "We are excited to be working with Wellth and are eagerly anticipating the results of our pilot program, particularly for individuals with both behavioral health and medical conditions."

The pilot will aim to improve member outcomes and promote health equity by using digital technology and artificial intelligence to help members build lasting healthy habits through a personalized experience. Members will receive daily financial incentives for verifying adherence to prescribed care plans through daily check-ins, like taking a picture of their medication(s) -- which are immediately processed by Wellth's AI technology for verification, with pertinent insights relayed directly to care teams. Members get a fun, easy and motivating experience along with instant gratification of keeping their endowed rewards, which they redeem at milestone intervals throughout the duration of their program.

"Magellan Rx's commitment to improving medication adherence and driving value for their customers makes them a perfect partner for Wellth," said Matthew Loper, CEO and Co-founder of Wellth. "Rewarding members for building healthy behaviors, while also helping members use those rewards to cover real world expenses, is the embodiment of Wellth's mission. We are excited to be working alongside Magellan Rx to drive value for their customers and ultimately, create better health outcomes for the members they serve."