GlobeNewswire Inc | Feb 8, 2021 09:21AM EST

February 08, 2021

NEW YORK, Feb. 08, 2021 (GLOBE NEWSWIRE) -- via InvestorWire DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) (DGTL or the Company) reports that its wholly owned subsidiary, Hashoff LLC, has signed a new campaign activation contract with a global leader in digital sports entertainment and gaming.

As the first activation stemming from a two-year SaaS licensing agreement, this contract is valued at $200,000 (plus monthly licensing fees), with additional social media marketing strategies surrounding other major sporting events, during the two-year term.

The campaign will spotlight the clients premiere sports gaming brands at the 2021 NCAA Mens Basketball Championship (i.e. March Madness), which runs from March 14 to April 5, 2021.

In doing so, this client will leverage Hashoffs social media content management software to source, activate and manage top-ranked creators to produce, and distribute video-based content, driving new online traffic and engagement on their sports gaming applications.

With a current market capital of over $25 Billion, this Nasdaq listed client is a global leader in developing and marketing fantasy sports and mobile sports betting applications, which allow users to enter, and bet, on sports-related contests, tournaments or fantasy sports leagues.i

These gaming applications cover nearly all major professional sports leagues around the world, including the NCAA, MLB, NHL, NFL, NBA, PGA, Premier and UEFA Champions League soccer, NASCAR, Mixed Martial Arts (MMA) and Tennis, among others.

Phil Frank, acting CRO of Hashoff, reports, This initial activation represents a new era at Hashoff, as we build towards a leadership position in video-based social media content marketing. The success of this campaign will produce a valuable case study highlighting the effectiveness of Hashoffs software for video based social media content marketing campaigns for tier one brands within the global digital sports entertainment and gaming sector.

Video based social media content is one of the fastest growing categories within the global social media marketing industry. A 2020 market research report from top Silicon Valley Venture Capital firm Andreesen Horowitz cites daily video streaming and gaming in the USA to have grown 25%, and75%, respectively.ii With over 1.5 billion users worldwide, TikTok has grown over 800% since 2018, and is now the fastest growing social media application, worldwide.iii

DGTL recently completed a series of non-brokered financings to fund the expansion of the Hashoff platform on the top video-based social media platforms (e.g. TikTok and Snap Chat).

For more information, visit https://dgtlinc.com, or contact:

Investor Relations John Belfontaine, Director

Email:IR@dgtlinc.com Phone: +1 (877) 879-3485

DGTL HOLDINGS INC. DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by Artificial Intelligence (AI). DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating fully commercialized enterprise level SaaS (software-as-a-service) companies in the sectors of content, analytics and distribution, via a blend of unique capitalization structures. DGTL Holdings Inc. is traded on the Toronto Venture Exchange as DGTL, the OTCQB exchange as DGTHF, and the Frankfurt Stock Exchange as A2QB0L.

For more information, visit https://dgtlinc.com/investors

HASHOFF LLCAs a wholly owned subsidiary of DGTL Holdings Inc., Hashoff is an enterprise level self-service CaaS (content-as-a-service) built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology. Hashoffs AI-ML platform functions as a full-service content management system, designed to empower global brands by identifying, optimizing, engaging, managing, and tracking top-ranked digital content publishers for localized brand marketing campaigns. Hashoff is fully commercialized and currently serves numerous global brands by providing direct access to the global gig-economy of over 140 million freelance content creators.

Hashoffs customer portfolio includes global brands in a range of key growth categories, including Anheuser Busch-InBev, Nestle, Post Holdings, Danone and Keurig-Dr. Pepper, Dunkin Brands, The Container Store, TJ Maxx, Ulta Beauty and Pizza Hut Live Nation, The CW, Scribd, Syneos Health and Novartis, etc.ivWatch the Hashoff investor video by visiting; https://dgtlinc.com/hashoff.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Wire Service ContactInvestorWire (IW)Los Angeles, Californiawww.InvestorWire.com212.418.1217 OfficeEditor@InvestorWire.com

i As of February 5, 2021

iiLive, Social, and Shoppable: The Future of Video

iiiTikTok reveals U.S., global user growth numbers for first time (cnbc.com)

iv Current and past customers