PR Newswire | Feb 4, 2021 08:01AM EST

02/04 07:00 CST

Comscore Reports TV Viewing Engagement for Week Ending January 24, 2021Procedural and crime dramas dominated broadcast telecast rankings RESTON, Va., Feb. 4, 2021

RESTON, Va., Feb. 4, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 24, 2021.

"Procedural and crime dramas captured the most attentive viewers this week, securing nine of the top 20 broadcast spots," said Paul Dergarabedian, Senior Media Analyst, Comscore. "Reality television fared well in the rankings also, especially among the cable telecasts, signaling viewers sought a much-needed reprieve from the challenging times."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS(Week Ending January 24, 2021)

STICKINESSRATING RANK TELECAST NETWORKDAY INDEX RANK

1 162 118 Todo por mi hija TELMUN 1/22/ 2021

2 146 88 Vencer el desamor UNIV 1/19/ 2021

3 146 5 NCIS CBS 1/19/ 2021

4 145 7 Blue Bloods CBS 1/22/ 2021

5 144 99 Imperio de mentiras UNIV 1/19/ 2021

6 144 167 Enamor?ndonos UNIMAS 1/22/ 2021

7 141 110 Dulce ambici?n UNIV 1/22/ 2021

8 135 12 Magnum P.I. CBS 1/22/ 2021

9 133 13 9-1-1: Lone Star FOX 1/18/ 2021

10 132 3 FBI CBS 1/24/ 2021

11 132 11 9-1-1 FOX 1/18/ 2021

12 129 10 FBI: Most Wanted CBS 1/19/ 2021

13 128 120 Enamor?ndonos: La primera boda del a?UNIV 1/24/ o 2021

14 128 22 Bull CBS 1/18/ 2021

15 125 140 Falsa identidad TELMUN 1/22/ 2021

16 125 19 The Bachelor ABC 1/18/ 2021

17 124 33 Law & Order: Special Victims Unit NBC 1/21/ 2021

18 122 16 The Chase ABC 1/21/ 2021

19 122 131 Aqu? y ahora UNIV 1/24/ 2021

20 121 6 Celebrity Wheel of Fortune ABC 1/21/ 2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMasand Univision are owned by Univision Communications; FOX is owned by the FoxCorporation; ABC is owned by the Walt Disney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending January 24, 2021)

STICKINESSRATING RANK TELECAST NETWORKDAY INDEX RANK

1 149 54 90 Day Fianc? TLC 1/24/ 2021

2 147 49 A Winter Getaway HALL 1/23/ 2021

3 143 53 The Curse of Oak Island HST 1/19/ 2021

4 136 865 La Rosa de Guadalupe GALA 1/23/ 2021

5 135 137 The Real Housewives of Atlanta BRAVO 1/24/ 2021

6 132 172 Southern Charm BRAVO 1/21/ 2021

7 131 92 Salt-N-Pepa LIFE 1/23/ 2021

8 130 37 NBA Basketball^1 TNT 1/18/ 2021

9 128 194 The First 48 A&E 1/21/ 2021

10 128 119 Below Deck BRAVO 1/18/ 2021

11 127 425 The Wrong Prince Charming LMN 1/22/ 2021

12 127 98 Gold Rush DSC 1/22/ 2021

13 127 1 Celebrating America CNN 1/20/ 2021

14 127 102 Never Kiss a Man in a Christmas HALL 1/22/ Sweater 2021

15 127 93 WWE Monday Night Raw USA 1/18/ 2021

16 125 237 Married at First Sight LIFE 1/20/ 2021

17 125 223 Street Outlaws DSC 1/18/ 2021

18 123 317 Signed, Sealed, Delivered: HALLMM 1/23/ From Paris With Love 2021

19 122 204 The Real Housewives of Orange County BRAVO 1/20/ 2021

20 121 474 Rizzoli & Isles LIFE 1/18/ 2021

1. Golden State Warriors at Los Angeles Lakers from STAPLES Center

[A&E, History Channel, Lifetime and Lifetime Movie are owned by A&E Networks;Hallmark and Hallmark Movies & Mysteries are owned by Crown Media FamilyNetworks; Discovery Channel and TLC are owned by Discovery Communications,Inc.; Bravo and USA are owned by NBCUniversal; CNN and TNT: Turner NetworkTelevision are owned by WarnerMedia; Galavision is owned by UnivisionCommunications.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes localprogramming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in-or engaged-for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

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SOURCE Comscore