GlobeNewswire Inc | Feb 3, 2021 09:05AM EST

February 03, 2021

NORWALK, Conn., Feb. 03, 2021 (GLOBE NEWSWIRE) -- Reeds Inc. (NASDAQ: REED), Americas #1 ginger company, today announces a distribution partnership with Unique Foods Inc. to expand the companys retail footprint throughout Canada.

The new master agreement between Reeds Inc. and Unique Foods, Canadas leading distributor for healthy beverages, will establish a larger presence for the companys world-famous Reeds Ginger Beer and Virgils, their line of handcrafted, all-natural sodas. The strategic partnerships will provide increased availability for Reeds Ginger Beer in both Extra and Original varieties, and Virgils handcrafted sodas, in Root Beer, Vanilla Cream, Black Cherry and Orange Cream flavors, across all channels of business in Canada.

We are thrilled to launch this new partnership with Unique Foods, and we look forward to further developing our Reeds and Virgils brand presence and availability in Canada, shared Norman E. Snyder, CEO of Reeds, Inc. Consumers are looking for all-natural and healthier beverages, and this enhanced distribution infrastructure now brings our portfolio to a wider audience in the Canadian marketplace.

Providing the better-for-you alternatives that consumers have been seeking, Reeds Ginger Beer is crafted with REAL fresh ginger root, natural fruit juices, honey and spices in a Jamaican-inspired recipe, while Virgils handcrafted sodas delivers bold, classic flavors without the preservatives, artificial colors, or GMO-sourced ingredients.

In our 25th year of business, were excited to be partnering with Reeds and Virgils, and look forward to a long and prosperous relationship with them, stated Jon Silver, President of Unique Foods. For over two decades, we have specialized in importing specialty, high-end & healthy products to Canada, and Reeds Inc. couldnt be a better fit to join our beverage portfolio.

To learn more about Reed's Inc., please visit the Reed's website and the Virgils website or call 800-99-REEDS. Follow Reed's on Reeds Twitter, Reeds Instagram, and Reeds Facebook (@drinkreeds), and Virgils on Virgils Twitter, Virgils Instagram, and Virgils Facebook (@drinkvirgils).

About Reed's, Inc.

Established in 1989, Reed's is America's #1 name in Ginger and Americas best-selling Ginger Beer brand and innovator for decades. Virgil's is America's best-selling independent, full line of natural craft sodas. The Reed's portfolio is sold in over 40,000 retail doors nationwide. Reed's core product line of Original, Extra and Strongest Craft Ginger Beers, along with the Certified Ketogenic Zero Sugar Extra Ginger Beer are unique due to the proprietary process of using fresh ginger root combined with a Jamaican inspired recipe of natural spices and fruit juices. The company uses this same handcrafted approach in its award-winning Virgil's line of great tasting, bold flavored craft sodas and Certified Ketogenic Zero Sugar Varieties.

About Unique Foods (Canada) Inc.

Founded in 1996, our vision is to continually adapt to the changing retail landscape of the beverage industry. We specialize in importing a portfolio of specialty, premium and high-end beverages that meet the ever-changing needs of the Canadian consumer. Our infrastructure is set up to effectively service all types of businesses across the retail landscape. We are focused on enhancing the brand equity for our portfolio products, with a focus on marketing and service.

Media Contact:5W Public Relations reeds@5wpr.com 212.999.5585