Benzinga | Feb 3, 2021 08:55AM EST

Eros Announces Partnerships With Emirates NBD And National Bank of Fujairah; Fazaa

Eros Now, the over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation (NYSE:ESGC), a Global Entertainment Company, today announced multiple marketing partnerships with leading consumer brands in the Middle East to enhance audiences' online video streaming experience. The new partnerships include: Emirates NBD and National Bank of Fujairah; Fazaa, a social initiative that aims to develop social interdependence and maintain effective bonds of solidarity within the UAE community; 6thStreet, a retailer of High Street fashion brands for women, men and kids; and Emax, one of the largest electronics retailers in the UAE. Customers of these brands will be entitled to limited time discounts on annual Eros Now subscriptions. These collaborations are designed to reward a growing number of customers with preferential rates that will help encourage Eros Now engagement and loyalty, and deepen Eros Now's presence in the region.