Benzinga | Jan 27, 2021 08:58AM EST

Garmin Launches Lily Smartwatches To Tap Women Wearables Market

* Garmin Ltd (NASDAQ: GRMN) unveiled its smallest smartwatch, Lily, with health and wellness monitoring features aimed towards women.

* The smartwatch is available in two models, Classic and Sport, priced at $249.99 and $199.99, respectively.

* The chic smartwatches come with a 34mm watch case, T-bar lug style, delicately patterned lens, and multiple color options rendering it a fashionable alternative to conventional smartwatches.

* "Lily is truly a first-of-its-kind smartwatch: feminine, sophisticated, and rooted in fashion with important health and fitness features," said Garmin VP Susan Lyman.

* Recently, smartphone maker OnePlus said that it would launch its first smartwatch in early 2021.

* Samsung Electronics Co Ltd (OTC:SSNLF) also continues to bet big on health tracking and wearable technologies.

* Price Action: Garmin shares remain unchanged at $121.41 on the last check Wednesday.