Benzinga | Jan 26, 2021 08:22AM EST

Synacor Announces Work With Openfit For Cloud ID

Adopts Cloud ID to quickly unlock popular fitness platform content for TELUS subscribers

Synacor Inc. (NASDAQ:SYNC) today announced its work with Openfit, a leading health and fitness platform, to help make the company's trainer-led workout content available to millions of TELUS subscribers. Openfit is using Cloud ID identity management to seamlessly authenticate TELUS subscriptions and quickly extend access to millions of potential subscribers. Now, TELUS subscribers can enhance the value of their subscriptions with the ability to explore new content experiences outside of the typical Pay TV viewing lineup.