Benzinga | Jan 26, 2021 06:53AM EST

Strong Automotive Merchandising Partners with Comscore Exclusively for Local Television Measurement

Comscore (NASDAQ:SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that full-service automotive advertising agency Strong Automotive Merchandising will be using its census-representative TV measurement at the local level. The new agreement includes Comscore's automotive advanced audiences.

"We are excited to be Strong Automotive Merchandising's exclusive currency partner for television," said Carol Hinnant, Chief Revenue Officer, Comscore. "Comscore's advanced audiences continue to support agencies in addressing the right audiences for their clients."