Benzinga | Jan 21, 2021 07:47AM EST

CalAmp And Localiza Sign Multi-Year Agreement Reimagining The Car Rental Industry In Brazil

CalAmp (NASDAQ:CAMP), a global technology solutions pioneer transforming the mobile connected economy, and Localiza (OTCQX:LZRFY), the largest car rental operator in South America, today announced a multi-year, enterprise agreement that promises to reimagine the car rental experience for both consumers and fleet operators in Brazil.



With an integrated business model, Localiza, the largest mobility player in Brazil, today has a well-established presence in car rental and franchising, in South America, and fleet rental in Brazil.

CalAmp and Localiza began working together in 2015 to install smart telematics on several hundred vehicles in Localiza's fleet. The partnership has grown to thousands of vehicles currently equipped with CalAmp's telematics technology enabling enterprise fleet organizations, like Localiza, and others to scale their fleet operations with ease.

"This is an important partnership for CalAmp," said Arym Diamond, chief revenue officer for CalAmp. "CalAmp is dedicated to international expansion and excited to increase our reach throughout Latin America working with Localiza as our partner. Together, we are working to add more value-added telematics technologies for all types of fleet management applications across the globe."

This partnership combines CalAmp's AI-enabled connected vehicle technology with the business and domain expertise of Localiza to deliver integrated, user-friendly proprietary web-based software that provides fleet operators with a seamless end-to-end solution. With the support of CalAmp, Localiza is developing new technologies and solutions for mobility, creating new business models, digital transformation and data-driven decisions to improve efficiency, reduce costs, and increase fleet utilization and customer satisfaction, with a superior user experience.

By adopting CalAmp?s connected vehicle technology, Localiza and CalAmp are leading the digital transformation across the car rental industry. With CalAmp's intelligent telematics powering connectivity and Localiza's Fleet Management Software Platform, Localiza can manage vehicles across its rental fleet in real-time to better understand vehicle status, such as battery health, road traffic, location, preventative maintenance and servicing.

"This multi-year partnership represents an important milestone in our journey to continuously offer innovative mobility solutions to our customers," said Jo?o ?vila, Operations VP of Localiza.

The introduction of a subscription-based car rental program positions Localiza at the forefront of innovation within the car rental market. This unique offering provides consumers and companies with regular access to a diverse inventory of vehicles and cost-effective mobility alternatives. And for drivers on ride-sharing apps, such as Uber, it reduces the barrier to entry, which opens up opportunities for more drivers and provides greater access to ride-sharing services and cost savings for end consumers.

"CalAmp has been very impressed with the innovations Localiza has been spearheading in Brazil and the speed at which they are revolutionizing the connected car space," said Jeff Clark, SVP of product management for CalAmp. "We are honored to be the chosen platform for these new business innovations in the car rental space for Latin America and other markets worldwide."