Benzinga | Jan 13, 2021 07:07AM EST

LIZHI Highlights Launch Of LIZHI PODCAST Mini-Program On WeChat

LIZHI INC. ("LIZHI" or "the Company") (NASDAQ:LIZI), a leading online UGC audio community and interactive audio entertainment platform in China, today announced it has launched LIZHI PODCAST mini-program on WeChat to engage broader user base with high-quality podcast contents and will launch a series of new exclusive podcast on LIZHI PODCAST in the near future.

Shortly after the launch of LIZHI PODCAST, a series of new exclusive podcasts are also expected to be launched on different terminals of LIZHI PODCAST including mobile app, WeChat mini-program, and LIZHI's automobile-based audio product across broader curated content categories including science, psychology, aesthetics, sports, which we believe will meet the demands of a broader user base.

Mr. Jinnan (Marco) Lai, Founder and Chief Executive Officer of LIZHI, commented, "We're pleased to see the WeChat mini-program of LIZHI PODCAST has been launched, which is designed to enable users to share podcast content at their fingertips in the WeChat community and appeal to a broad user base. All the terminals on which LIZHI PODCAST operates will be fully compatible with users' LIZHI accounts which may help us continue enriching user experiences by leveraging our AI capabilities. In addition, new exclusive podcasts to be launched will also be available on LIZHI's automobile-based audio product, which we believe can further optimize the user experiences including the in-car audio experiences and provide more personalized content recommendation to our users. Leveraging our strong audio technologies and operating experiences, LIZHI PODCAST aims to offer a new platform for podcasts to reach a broader audience and promote engaged fan base, while enriching the audio experiences across an even wider variety of life scenarios."