Benzinga | Jan 12, 2021 09:18AM EST

Dolphin Entertainment Acquires B/HI; Terms Not Disclosed

Leading Entertainment Content, Gaming and Esports PR Firm Will Join 42West, Be Social, The Door, Shore Fire Media and Viewpoint in Dolphin's Entertainment Publicity and Marketing Group

B/HI to Operate as a Division of 42West

NEW YORK, NY and LOS ANGELES, CA / ACCESSWIRE / January 12, 2021 / Dolphin Entertainment, Inc. (NASDAQ:DLPN), a leading independent entertainment marketing and premium content production company, today announced a major expansion of its entertainment marketing capabilities through its acquisition of B/HI (formerly Bender/Helper Impact), the award-winning boutique entertainment agency that specializes in corporate and product communications programs for interactive gaming, esports, entertainment content and consumer products organizations. As part of the acquisition, B/HI will operate as a division of entertainment PR powerhouse 42West with Dean Bender and Shawna Lynch serving as Co-Presidents.

Founded in 1986 by Bender, with offices in Los Angeles and New York, B/HI's clients, past and present, include Amazon Studios, Boat Rocker Media, CBS Home Entertainment, DC Comics, DC Universe, Fandango, Fathom Events, Fox Consumer Products, Fullscreen, Funko, Guinness World Records, HBO Global Licensing, HBO Home Entertainment, Konami, Lionsgate Home Entertainment, Magnolia Pictures, Nexon, Rovio Entertainment, Schell Games, Survios, Universal Brand Development, Universal Pictures Home Entertainment, Warner Bros. Consumer Products, as well as esports organizations Immortals, Super League Gaming, Team Liquid, and Tempo Storm.

Based on its work for the consumer product divisions of the major studios, B/HI developed a public relations specialty for the video game industry and also was an early esports pioneer by representing Major League Gaming and the World Cybergames. Today, it continues as an industry leader in the field, supporting dozens of video game publishers/developers and esports organizations.