Benzinga | Aug 13, 2020 04:24PM EDT

Summit Wireless Expects Wisaassociation.Org Web Traffic To Reach 250,000 Visitors By Black Friday/Cyber Monday In November This Year

- Accelerating digital marketing campaigns, WiSA Wave to drive revenue -

- WiSA leading wireless, multichannel audio solutions for TV; adds SKYWORTH, largest producer of TV products in China --

Summit Wireless Technologies, Inc. (NASDAQ:WISA), a leading provider of immersive, wireless sound technology for intelligent devices and next-generation home entertainment systems and founding member of the WiSA Association, provided an update for the second quarter ended June 30, 2020.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200813005725/en/

"Significant WiSA additions, such as SKYWORTH; tremendous growth in consumer interest; the launch of our new, direct-to-consumer marketing program - the WiSA Wave; and increased financial strength, position the company for second half 2020 growth," said Brett Moyer, CEO of Summit Wireless. "WiSA's digital audience is growing rapidly, and we expect wisaassociation.org web traffic to reach 250,000 visitors by Black Friday/Cyber Monday in November this year. Each visitor represents a high-value, self-selected consumer seamlessly transitioning to our members' unique landing page via the cost-effective, WiSA Wave marketing program. Capitalizing on current trends, WiSA Wave provides our members with customized campaigns and access to the association's robust consumer database and analytics.

"Further, we are increasing our momentum in TV display, leveraging our leadership in the premium 8K TV category. Our recent WiSA member SKYWORTH, the largest producer of TV products in China, expects to announce its first product this month. And, we expect more TV display partners in the first half of 2021. Our speaker design pipeline is on track, and in-market projects are projected to increase over 3 times, to 18+ in the third quarter of 2020, compared to the same period last year. Our universal transmitter with Dolby Atmos(r) capabilities is progressing as planned toward its pre-holiday launch, which will target approximately 800 million smart TVs enabled with HDMI ARC capabilities. These endeavors are enabled by our improved financial flexibility, that we believe will drive growth in the second half of 2020 and first half of 2021."

Recent Highlights

WiSA: The Wireless Speaker and Audio Association

* Welcomed SKYWORTH Group Limited (HKG: 00751), the number one producer of TV products in China, SKYWORTH markets under the brands: SKYWORTH, Metz, and Coocaa.

* Increased LG Electronics support, certifying its four new premium 8K TVs, both OLED and NanoCell technologies.

* Launched direct-to-consumer marketing WiSA Wave plan to enable WiSA members to formulate tailored campaigns leveraging the association's Facebook, Google and email databases.

* Named Buchardt as a WiSA member and certified two spectacularly designed speaker families.

* Added the immersive projected virtual reality company, Broomx Technologies, which works with Nestle, Universal Music Group, BMW Group, Lego, Adidas, and Toyota among others.

* Expanded Axiim connection, certifying WM speaker family and complementing the LINK and Q UHD.

* Certified the Milan 5.1 Wireless Home Theater speaker system, a "white-label" product, from Platin, a division of Hansong Technology.

Corporate

* Appointed Sri Peruvemba, global marketing expert, to the board of directors.

* Regained compliance with The Nasdaq Capital Market minimum bid price requirement in April.

* Reported $12.1 million in cash and cash equivalents as of June 30, 2020, after paying off $2.0 million bridge loan.

* Revenue was down slightly, due to retail shutdowns that were mostly offset by new product launches.

Summit Wireless Investor Update Conference Call

Summit Wireless will host a conference call at 1:30 p.m. PT / 4:30 p.m. ET on Thursday, August 13, 2020 to provide a business update. Shareholders and interested participants may listen to a live broadcast of the conference call by dialing 877-423-9813 or 201-689-8573 and referencing code 13707499 approximately 10 minutes prior to the start time and view accompanying slides at https://ir.summitwireless.com/events. To bypass the operator and receive a call rather than dialing in, please use the following link approximately 15 minutes prior to the call. A live webcast of the call and accompanying slide presentation will be on the investor relations section of the company's website and available for approximately one year. An audio archive can be accessed for one week by dialing 844-512-2921 or 412-317-6671 and entering conference ID 13707499.