GlobeNewswire Inc | Jul 16, 2020 08:00AM EDT

July 16, 2020

FORT WAYNE, Ind., July 16, 2020 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Warner Bros. Consumer Products, are excited to introduce a Harry Potter-inspired capsule collection including backpacks, handbags, travel duffels, accessories, cozy favorites, and more.

The captivating collection features an exclusive Home to Hogwarts pattern with nods to the iconic symbols from the Harry Potter film series and Vera Bradleys signature bright, colorful touch. Select pieces are also available in patterns named and styled after each Hogwarts house so whether you aspire to the bravery of Gryffindor, the ambition of Slytherin, the wisdom of Ravenclaw, or the loyalty of Hufflepuff, theres something for everyone. In true Vera Bradley fashion, the smart styles are not only ultra-versatile and functional, but also feature hidden surprises and pockets full of wonder to bring a little bit of magic to every day.

So many of our fans grew up with Harry Potter the same way they grew up with Vera Bradley. In fact, this was one of the most highly requested collaborations from our customers and associates, said Rob Wallstrom, Chief Executive Officer of Vera Bradley. The Harry Potter + Vera Bradley collection embodies the imagination, courage, and spirit of adventure that the Harry Potter movies are known for, and we couldnt be more excited to finally bring this collaboration to life.

The Harry Potter + Vera Bradley collection is now available in Vera Bradley Full Line stores, participating Vera Bradley retailers, and on www.verabradley.com. To learn more, follow @verabradley and @harrypotter and join the conversation on social with #HarryPotterXVeraBradley.

ABOUT VERA BRADLEY, INC.Vera Bradley, Inc. operates two unique lifestyle brands Vera Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary businesses, both with devoted, emotionally connected, and multi-generational female customer bases; alignment as causal, comfortable, affordable, and fun brands; positioning as gifting and socially-connected brands; strong, entrepreneurial cultures; a keen focus on community, charity, and social consciousness; multi-channel distribution strategies; and talented leadership teams aligned and committed to the long-term success of their brands.

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of womens handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace.

In July 2019, Vera Bradley, Inc. acquired a 75% interest in Creative Genius, Inc., which also operates under the name Pura Vida Bracelets (Pura Vida). Pura Vida, based in La Jolla, California, is a rapidly growing, digitally native, and highly engaging lifestyle brand founded in 2010 by friends Paul Goodman and Griffin Thall. Pura Vida has a differentiated and expanding offering of bracelets, jewelry, and other lifestyle accessories.

ABOUT WARNER BROS. CONSUMER PRODUCTSWarner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studios powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home dcor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The divisions successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

ABOUTWIZARDING WORLDMore than two decades ago, a young Harry Potter was whisked onto Platform 9 at Kings Cross Station, and readers everywhere were swept along with him into a magical universe, created by J.K. Rowling.In the years since, the sevenHarry Potterbestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the start of theFantastic Beastsfive-film series. People of all ages have been enthralled by these extraordinary adventures, set within an expanding universe, inspired by the vision of J.K. Rowling.

For todays growing worldwide fan community, and for generations to come, theWizarding Worldwelcomes everyone to explore more of this magical universe past, present and future. TheWizarding Worldalso provides fans with an instant, trusted kite-mark of quality and authenticity.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are & Warner Bros. Entertainment Inc. Publishing Rights JKR. (s20)

CONTACTSVera Bradley Investors: Julia Bentley, VP of Investor Relations and Communicationsjbentley@verabradley.com(260) 207-5116

Vera Bradley Media: 877-708-VERA (8372)Mediacontact@verabradley.com

Warner Bros. Consumer Products:Stephanie ClarkStephanie.clark@warnerbros.com

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