Benzinga | Nov 16, 2020 03:14PM EST

Why Under Armour's Stock Is Trading Higher Today

Under Armour (NYSE:UAA) shares are trading higher on Monday amid reports of activist talk in the company.

Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles

The company sells merchandise through wholesale and direct-to-consumer channels, including e-commerce and nearly 400 total factory house and brand house stores. Under Armour also operates digital fitness apps with more than 200 million users. The Baltimore-based company was founded in 1996.

Under Armour shares were trading up 4.87% at $15.61 at last check Monday. The stock has a 52-week high of $21.96 and a 52-week low of $7.51.