GlobeNewswire Inc | Oct 1, 2020 09:05AM EDT

October 01, 2020

Names NASCAR Driver and Naval Officer, Jesse Iwuji, TrueCar Militarys FirstBrand Ambassador

-- TrueCars first-ever TrueCar Military brand marketing campaign, Drive On, will focus on reaching active duty military, veterans, and their families -- Jesse Iwuji, NASCAR Driver and Naval Officer is the first brand ambassador for TrueCar Military and will be featured in the new campaign

SANTA MONICA, Calif., Oct. 01, 2020 (GLOBE NEWSWIRE) -- TrueCar, Inc., the most efficient and transparent online destination to find a car, announced today the launch of a new dedicated TrueCar Military brand marketing campaign dubbed, Drive On, and has partnered with NASCAR Driver and Naval Officer, Jesse Iwuji, to be TrueCar Militarys first brand ambassador. Iwuji will be featured in the new campaign, which will help build brand awareness and brand affinity forTrueCar Militarythrough extensive research and emotional storytelling that engages and empowers the military audience.

We continue to commit to the growth of TrueCar Military by taking strategic steps toward developing an authentic and long-term relationship with the military community. Were investing in this new brand marketing campaign and brand ambassadorship, partnering with a marketing agency that specializes in military marketing, and continuing our relations with organizations that focus on the military community,saidMike Darrow, President & CEO ofTrueCar.As a result, TrueCar Military has already become the fastest growing affinity-based program for TrueCar. As a dedicated multi-channel brand campaign, Drive On will continue to raise awareness of our military car buying program and its benefits to active duty service members, veterans, and their families.

NASCAR Driver, Naval Officer and one of NASCAR's few African Americans competing in the sport, Jesse Iwuji, was awarded NASCARs Diverse Driver of the Year Award in 2017 and 2018, and he brings a unique perspective as the only NASCAR driver currently racing at the national levels who has ever served in the military. In addition to being featured in the upcoming marketing materials supporting the Drive On campaign, Iwuji will participate in DrivenToDrive, a program TrueCar launched in 2017 that helps a veteran regain their freedom to drive by providing them a new vehicle retrofit to their needs. This year will mark the programs fourth year and fifth vehicle giveaway. Iwuji will present a brand-new vehicle to a veteran in need during the DrivenToDrive event ahead of Veterans Day.

As someone who has served this country the last 10 years in the military,Imexcited toworkwitha brand like TrueCar thatunderstands the unique needs and lifestyle demands of the military community. TrueCar has exclusive benefitsand incentives, whileproviding an easier way to navigate the complexity of car buyingcustomized to the community,said Jesse Iwuji NASCAR Driver, Naval Officer and TrueCar Military Ambassador. As the first ambassador for TrueCar Military, I look forward to working with them to raise awareness of this fantastic program that can save active duty service members, veterans and their families a lot of time, stress and money.

Jesse embodies what TrueCar stands for as a brand with his authenticity, passion for the military community and support for diversity, added Darrow. We admire his strength and are proud to have him represent TrueCar Military.

TrueCar has partnered with military marketing specialists, Refuel Agency, to launch its new brand positioning, custom persona profiles & segmentation, custom photography assets and digital, social and traditional media placements. These strategies have heightened TrueCars understanding of the military audience and led to a brand campaign that resonates and leans deeper into the military communitys ethos. Personalized messaging and insider military language has also been developed for different military subsets to connect more authentically with these audiences.

The lead theme of Drive On combines the military communitys toughness and determination with TrueCar brands values of optimism and empowerment. The campaign uses real military veterans and will showcase a series of vignettes to highlight the different subsets and diverse lifestyles in the military community while tying back to the benefits and ease of using TrueCar Military for car shopping.

TrueCars Drive On campaign went live across the U.S. on September 30, 2020. The campaign initially launched digitally and on social channels, strategically targeting military members.

About TrueCar

TrueCaris a leading automotive digital marketplace that enables car buyers to connect to our nationwide network of Certified Dealers. We are building the industry's most personalized and efficient car buying experience as we seek to bring more of the purchasing process online. Consumers who visit our marketplace will find a suite of vehicle discovery tools, price ratings and market context on new and used cars all with a clear view of what's a great deal. When they are ready,TrueCarwill enable them to connect with a local Certified Dealer who shares in our belief that truth, transparency and fairness are the foundation of a great car buying experience. As part of our marketplace,TrueCarpowers car-buying programs for over 250 leading brands, including AARP, Sams Club, andAmerican Express. Nearly half of all new-car buyers engage withTrueCarpowered sites, where they buy smarter and drive happier.TrueCaris headquartered inSanta Monica, California, with offices inAustin, TexasandBoston, Massachusetts.

A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3ba71baf-98e7-46fe-8385-6e9a07b729b8

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/29cb2a7f-a413-408f-b670-39dbae6d2499

For more information, please visitwww.truecar.com, and follow us onFacebookor Twitter.TrueCarmedia line: +1-844-469-8442 (US toll-free) | Email:pr@truecar.com

TrueCar Public Relations Contacts:Shadee Malekafzalishadee@truecar.com424.258.8694

Tanya Kohantkohan@truecar.com714.425.6319

For more information on Jesse Iwuji please visit www.jesseiwuji.com or contact:Matt Castomatt@thesportsagency.com214.458.2301