GlobeNewswire Inc | Aug 20, 2020 09:00AM EDT

August 20, 2020

SANTA MONICA, Calif., Aug. 20, 2020 (GLOBE NEWSWIRE) -- TrueCar, Inc., the most efficient and transparent online destination to find a car, today announced its partnership with Refuel Agency, the largest provider of media and marketing services specializing in and reaching the military audience. The partnership with Refuel Agency will support TrueCar in building brand awareness for TrueCar Military through strategic research that delivers richer audience insights and differentiated brand positioning.

While only launching earlier this year, TrueCar Military is already the fastest growing affinity based car buying program in TrueCar history. Its very important to us that we invest in growing awareness of this program to the military community authentically and creatively, said Mike Darrow, President & CEO of TrueCar.

Refuel is the right partner to help us achieve that goal, added Darrow. Bringing together Refuels deep expertise and insights into the military segment with TrueCars thirteen years of experience powering car buying programs for prominent military service organizations will ensure we build a strong marketing foundation for TrueCar Military that sets us up for long-term growth.

TrueCars partnership with Refuel Agency will focus on:

-- Brand Positioning and Messaging -- Custom Persona Profiles & Segmentation -- Custom Photography Assets -- Digital, Social and Traditional Media Placement

We are excited to partner with TrueCar and are confident that, through our Military expertise and omni-channel approach, TrueCar will become the go-to online destination for the Military and their vehicle shopping needs," said Derek White, President & CEO at Refuel Agency. "By choosing a Military marketing agency and utilizing Veteran directors, photographers and producers for their campaign, TrueCar shows their dedication to the Military and Veteran community.

TrueCar launched TrueCar Military, in May as a dedicated vehicle purchase program that provides exclusive Military incentives and benefits, on top of TrueCars existing benefits, to those who have served our countrys armed forces and their families.TrueCar Military is available to all U.S. active duty service men and women, military retirees, veterans, and their spouses. Current TrueCar Military benefits include:

-- $500-$4,000 Bonus Cash from Select Automakers -- Dealer Discounts on New and Used Vehicles -- Up to $4,000 Worth of Benefits for Repair and Auto Deductible Reimbursement -- Dedicated Military Customer Service Hotline

For more information on TrueCar Military, please visit: http://www.truecar.com/military.

About TrueCar

TrueCaris a leading automotive digital marketplace that enables car buyers to connect to our nationwide network of Certified Dealers. We are building the industry's most personalized and efficient car buying experience as we seek to bring more of the purchasing process online. Consumers who visit our marketplace will find a suite of vehicle discovery tools, price ratings and market context on new and used cars all with a clear view of what's a great deal. When they are ready,TrueCarwill enable them to connect with a local Certified Dealer who shares in our belief that truth, transparency and fairness are the foundation of a great car buying experience. As part of our marketplace,TrueCarpowers car-buying programs for over 250 leading brands, including AARP, Sams Club, andAmerican Express. Nearly half of all new-car buyers engage withTrueCarpowered sites, where they buy smarter and drive happier.TrueCaris headquartered inSanta Monica, California, with offices inAustin, TexasandBoston, Massachusetts.

For more information, please visitwww.truecar.com, and follow us onFacebookor Twitter.TrueCarmedia line: +1-844-469-8442 (US toll-free) | Email:pr@truecar.com

About Refuel Agency Refuel is the largest provider of Media + Marketing services for military audiences, advertising to military families, military personnel, Department of Defense civilians, and veterans. For over 30 years, we have helped advertisers reach military, teen, college, and multicultural markets and through an omni-channel approach delivers digital, mobile, social, video, experiential, out-of-home and print advertising. Previously part of Alloy Media, Refuel has worked with almost half of all Fortune 500 companies reaching over $1.5B in total billings, is owned by Prospect Capital with over $6B in investment assets. Refuel Agency is headquartered in Santa Barbara, California, with offices in New York, Los Angeles and Princeton. For more information, visit www.refuelagency.com/military-marketing/.

TrueCar Public Relations Contacts:Shadee Malekafzalishadee@truecar.com424.258.8694

Tanya Kohantkohan@truecar.com714.425.6319

Refuel Agency Media Contact: Christina OToole news@refuelagency.com