Benzinga | Nov 17, 2020 08:16AM EST

Scienjoy Signs Cooperative Agreement With China Mobile To 'produce short videos specified for individuals, enterprises and advertisers'

BEIJING, Nov. 17, 2020 (GLOBE NEWSWIRE) -- Scienjoy Holdings Corporation ("Scienjoy", the "Company", or "We"), (NASDAQ:SJ), a leading live entertainment mobile streaming platform in China, today announced that on Nov. 1, 2020, it signed a cooperative agreement (the "Agreement") with China Mobile, China's largest mobile operator, to become a video content partner providing high-quality video for more than 100 million Video Ring Back Tone ("VRBT") users in China Mobile's network.

Scienjoy will act as a partner of China Mobile to produce short videos specified for individuals, enterprises and advertisers, and provide high quality video content with both entertainment and commercial features for VRBT users nationwide. Video Ring Back Tone (VRBT) service is an innovative entertainment service that will allow the caller to enjoy watching videos on the screen of his/her mobile phone instead of a typical tone, set by the receiving party on every call.

Mr. Victor He, Chairman and Chief Executive Officer of Scienjoy, commented, "We are very excited to work with China Mobile. Leveraging China Mobile's high market-share of mobile phone users in China, we believe that high-quality and high-viscosity users will be attracted to our live streaming platforms. Moreover, with our excellent content operation capabilities accumulated in the live streaming industry, we will produce diversified short videos for individuals, enterprises and advertisers, targeting potential paying customers and effectively increasing the market-share speed of China Mobile's 5G ultra HD VRBT business."

Mr. Victor He continued, "The cooperation with China Mobile is an important step in the Company's business expansion. We look forward to exploring cooperation opportunities with other leading mobile operators in China, such as China Telecom and China Unicom."