Benzinga | Jul 22, 2020 08:34AM EDT

NuVasive Launches 'Time to Evolve' Campaign

Company launches Time to Evolve campaign to equip surgeons and hospital systems with tools and resources to support their evolution to less invasive surgical techniques



SAN DIEGO, July 22, 2020 /PRNewswire/ -- NuVasive, Inc. (NASDAQ:NUVA), the leader in spine technology innovation, focused on transforming spine surgery with minimally disruptive, procedurally integrated solutions, today launched its Time to Evolve campaign, calling surgeons to reconsider the way patient care is delivered in spine surgery by adopting NuVasive's less invasive approaches, best-in-class training and comprehensive procedural portfolio.

"With our 17 years of experience since pioneering XLIF, NuVasive remains the global leader in less invasive surgical techniques and is committed to providing surgeons with clinically proven and procedurally integrated offerings that disrupt the standard of spine care," said Matt Link, president of NuVasive. "Our procedural approach resonates today more than ever as spine surgeons are facing pressure to be more efficient in the OR and enable better clinical outcomes for patients. Today, we call upon the spine industry to evolve and adopt less invasive spinal procedures to deliver better outcomes."

NuVasive's less invasive XLIF(r) procedure is clinically proven in more than 500 peer-reviewed articles, has been shown to provide better outcomes over traditional open spinal fusion and demonstrates benefits that align with the changing expectations of patients, surgeons, hospitals and payors, including;

* Improved clinical outcomes with fusion rates as high as 100 percent1 and up to 90 percent reduction in blood loss;2-5

* Reduced operative time by up to 15 percent, resulting in less time under anesthesia,6 and 50 percent shorter length of stay in the hospital;7 and

* Enhanced economics with up to 20 percent improved overall case efficiency and 10 percent reduction in hospital costs.7

NuVasive continues to innovate through access instrumentation and procedural components to improve spine care across a wide range of pathologies. Building on the legacy of XLIF, the Company launched X360(r), a comprehensive approach to lateral single-position surgery that combines XLIF, XALIF(tm) and XFixation(tm). NuVasive's other procedurally integrated solutions include maximum access surgery (MAS(r)) TLIF and MAS Midline, offering the benefits of less invasive surgery over traditional open posterior approaches.

"As a classically trained orthopedic spine surgeon with my current practice focused on trauma and complex spine surgery, I value the flexibility to treat patients with open and less invasive techniques," said Dr. Steven Ludwig, orthopedic surgeon and professor of orthopedics at the University of Maryland Medical System in Baltimore, Maryland. "With the changing hospital environment, I'm equipped with a variety of procedurally integrated techniques that I have confidence will deliver the best outcomes for the hospital, surgeon and the patient."

The Company's procedural focus, paired with its clinical surgeon training program led by Clinical Professional Development (CPD), enables surgeons to confidently adopt new less invasive spine surgery techniques. CPD provides a variety of development courses focused on less invasive posterior and lateral techniques through targeted peer-to-peer engagement, interactive learning modules, cadaveric trainings and recently launched the Spine Surgery Evolved Webinar Series to provide further education on the benefits of less invasive surgery.