GlobeNewswire Inc | Sep 15, 2020 12:00PM EDT

September 15, 2020

SAN FRANCISCO, Sept. 15, 2020 (GLOBE NEWSWIRE) -- Today, Joy Chen, former CEO of H2O+ Beauty, and Victor Casale, former Chief Chemist of MAC Cosmetics and co-founder of CoverFX, announced the launch of Pure Culture Beauty, the first skincare brand using data and science to deliver a comprehensive, customized skincare regimen to consumers. Pure Culture Beauty is taking an innovative approach to skincare, offering a suite of personalized skincare products that are uniquely developed to target the individuals skin microbiome and improve the skins overall health.

We are thrilled to announce the launch of Pure Culture Beauty and unveil our customized approach to skincare, said Chen, co-Founder and CEO of Pure Culture Beauty. We know skincare is personal and that the products you use should reflect your particular skin needs; yet, most people dont understand their skin type and health, which leads them to choose products that arent the best fit. With this launch, were empowering consumers to gain a deep understanding of their skin and offering a skincare routine thats just right for them.

The products a cleanser, serum, and moisturizer utilize clean, active ingredients that are meant to work as a system to enhance the skins microbiome. Each of the gender-neutral products has a custom formula designed to meet the unique skin needs of the users.

We know personalization exists in nearly all facets of our lives, but it tends to stop at skincare. While consumers can choose what products to use or what brands to buy, they rarely have any say in the product formulation used to address their skin - whats inside the bottle is the same for everyone, said Casale, co-Founder and Chairman of Pure Culture Beauty. Pure Culture Beauty is different: were developing products that start with the individual and end with targeted, personalized skincare delivered right to your home. Were very excited to finally launch.

Pure Culture Beauty has partnered with DNA Genotek and Diversigen, the leading providers of high-quality biological sample collection products and end-to-end services for genomics and microbiome applications. DNA Genotek will supply the OMNIgeneSKIN microbiome collection kits and Diversigen will provide full microbiome analysis services, offering a complete understanding of the users skin microbiome. DNA Genotek and Diversigen are wholly owned subsidiaries of OraSure Technologies, Inc.(NASDAQ: OSUR).

Through our combined deep understanding of science and emerging research, DNA Genotek and Diversigen recognize the importance of understanding the individuals skin microbiome to help companies like Pure Culture Beauty provide a personalized offering, said Dan Knights, PhD, Senior Scientific Advisor, Diversigen Inc. Bringing together the highly complementary capabilities of DNA Genoteks OMNIgeneSKIN microbiome collection kits and Diversigens analytical services will advance Pure Culture Beautys vision of using this powerful technologyto provide their customers with personalized skincare options. We are thrilled Pure Culture Beauty has selected DNA Genotek and Diversigens sample-to-insight solutions.

About Pure Culture BeautyAt Pure Culture Beauty, we deliver pure products for the culture of your skin. Our company, founded by Joy Chen and Victor Casale, was launched with a bold vision for the beauty industry: to deliver personalized skincare products that are just right for you. Using the results of our skin profile analysis, At-Home Skin Test as well as the first-to-market Skin Microbiome Kit, we deliver customized solutions straight to your doorstep. Our gender-neutral products were designed to work as a system, formulated with clean, active ingredients to enhance your skins overall health. So, as your skin changes, so do the products we make for you. Pure Culture Beauty is headquartered in San Francisco, CA. For more information, please visit PureCultureBeauty.com.

Media contact: Lexy SiegelLSiegel@GroupGordon.com(212) 784-5727