Benzinga | Aug 18, 2020 06:52AM EDT

NovaBay Announces Launch Of Avenova Facial Sanitizer On Walmart Site

Walmart.com joins Amazon.com and Avenova.com in offering Avenova, the only facial spray confirmed through independent laboratory testing to kill the SARS-CoV-2 virus

NovaBay(r) Pharmaceuticals, Inc. (NYSE:NBY) announces the launch of Avenova(r) on Walmart.com, increasing the availability of its unique facial sanitizer confirmed through independent laboratory testing to kill the SARS-CoV-2 virus on hard surfaces. Avenova, used since 2015 for eyelid and eyelash cleansing, is FDA-cleared, completely non-toxic and gentle enough for daily use on the sensitive skin around the eyes, nose and mouth.

"Avenova has always demonstrated the ability to kill a wide variety of pathogens, and we now have laboratory results proving it as a COVID-killer on hard surfaces," said Justin Hall, NovaBay's CEO. "Yet, Avenova is safe for use on delicate facial skin around the eyes, nose and mouth.

"Avenova is formulated with our pure, FDA-cleared hypochlorous acid," he explained. "Not all hypochlorous acid products are designed for daily use on skin. Additionally, most hypochlorous acid products are not pharmaceutical grade and may not maintain a sufficiently high concentration of hypochlorous acid to kill the virus like Avenova.

"The availability of Avenova through online retail giant Walmart is a major win for NovaBay and our customers," added Mr. Hall. "We continue to view online sales as the greatest growth channel for Avenova, particularly as pandemic-concerned consumers shift to buying more products online."

More than 120 million Americans visit walmart.com every month, discovering and buying an enormous number of products. Walmart.com is listed as No. 3 in Digital Commerce 360's Top 1000 retailers.