Adobe and BWT Alpine Formula One Team Partner to Fuel Fan Engagement with AI-powered Experiences
SAN JOSE, Calif. & ENSTONE, England--(BUSINESS WIRE)--Adobe (Nasdaq: ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — and BWT Alpine Formula One Team have announced a global premium partnership to reshape fan experiences through AI, with Adobe becoming the Official AI Fan Experience Partner for the team.Formula One is one of the world’s most dynamic sporting platforms, demanding speed, precision and con