GlobeNewswire Inc | Jul 21, 2021 06:00AM EDT

July 21, 2021

BEIJING, China, July 21, 2021 (GLOBE NEWSWIRE) -- Baozun Inc.(NASDAQ: BZUN and HKEX: 9991) (Baozun or the Company), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies inChina, announced today that Ms. Yang Liu has been appointed to its Board of Directors effective from July 21, 2021, and that Ms. Jessica Xiuyun Liu has resigned from its Board of Directors for personal reasons, effective from July 21, 2021.

Ms. Yang Liu joined Alibaba Group in September 2014 and currently serves as a senior expert managing the consumer strategy center and partnership development center of Alibabas Tmall business group. In this role, she leads the promotion of digital brand transformation across a variety of industry verticals by leveraging Alibabas advanced data technologies, and promotes comprehensive Tmall ecological partnership capabilities that bring technology into best practices. In addition, Ms. Liu created the framework of Tmall consumer strategy methodology and widely applied it to common strategy standards.

Prior to Alibaba Group, Ms. Yang Liu worked at IBM from September 2008 to September 2014 and was responsible for implementing cross-industry CRM solutions for IBMs global business consulting division, and she supported leading global brands in delivering customer-centric digital transformation projects. Ms. Liu received her bachelors degree and masters degree from the Shanghai University of Finance and Economics in 2006 and 2008, respectively, and received an MBA degree from the University of Manchester in 2016.

Mr.Vincent Qiu, Chairman and Chief Executive Officer ofBaozuncommented, On behalf of the Board, I would like to warmly welcome Ms. Yang Liu to the Board. I am confident that her deep experience in e-commerce operations and her familiarity with brands, especially in fashion, will prove extremely valuable as we continue to evolve our strategy to generate sustainable growth over the long term. Mr. Qiu added, I would also like to thank Jessica for her substantial contribution toBaozunduring her tenure on the Board and wish her success in her next endeavors.

AboutBaozun Inc.

Baozun Inc.is the leader and a pioneer in the brand e-commerce service industry inChina.Baozunempowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment. For more information, please visit http://ir.baozun.com.

Safe Harbor Statements

This press release contains forward-looking statements. These statements are made under the safe harbor provisions of theU.S.Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as will, expects, anticipates, future, intends, plans, believes, estimates, potential, continue, ongoing, targets, guidance, going forward, outlook and similar statements. Statements that are not historical facts, including quotes from management in this announcement and statements about the Companys strategies and goals, are or contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Companys operations and business prospects; the Companys business and operating strategies and its ability to implement such strategies; the Companys ability to develop and manage its operations and business; competition for, among other things, capital, technology and skilled personnel; the Companys ability to control costs; the Companys dividend policy; changes to regulatory and operating conditions in the industry and geographical markets in which the Company operates; and other risks and uncertainties. Further information regarding these and other risks, uncertainties or factors is included in the Companys filings with theU.S. Securities and Exchange Commissionand the Companys announcements, notice or other documents published on the website ofThe Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date of this press release and is based on assumptions that the Company believes to be reasonable as of this date, and the Company does not undertake any obligation to update any forward-looking statement, except as required under the applicable law.

For investor and media inquiries, please contact:Baozun Inc.:Ms.Wendy SunEmail:ir@baozun.com

ChristensenInChinaMr.Rene VanguestainePhone: +852-6686-1376E-mail:rvanguestaine@christensenir.com

InU.S.Ms.Linda BergkampPhone: +1-480-614-3004Email:lbergkamp@ChristensenIR.com