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e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas

Business Wire | Oct 8, 2026 11:41 AM EDT

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Brands, including e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), is taking eyes.lips.fairgrounds. south. Building upon its success from its first-ever state fair activation at the Minnesota State Fair in August, e.l.f. is bringing its surprise and delight experience to the State Fair of Texas – once again showing up where no other beauty brand is to meet its community. State fairs are more than rides, games and food: th

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