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NIKE Near 52-Week Low: Should Investors Buy or Stay Cautious?

Zacks Investment Research | Sep 8, 2026 11:05 AM EDT

NIKE shares fell to a 52-week low of $37.95 as softer consumer demand, persistent Sportswear weakness, and regional pressures in Greater China and EMEA weigh on the business. The company expects Q1 FY27 revenues to decline in the low-to-mid single digits. However, NIKE Running continues strong momentum with five consecutive quarters of double-digit growth, and new product launches are planned for the second half of FY27.

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