Microsoft Teams Up With HubSpot To Help B2B Advertisers
Microsoft has formed an integration with HubSpot to help connect B2B ad campaigns with revenue, pipeline and leads, Search Engine Land reports. With this
arrangement, Microsoft Advertising is available in HubSpot, and advertisers can use CRM data to reach prospects Bing, Copilot, Outlook, Xbox and other Microsoft properties. In
addition, advertisers will gain access to LinkedIn.