New Study: Advertisers Increasing Budgets to Attract New Audiences, But 81% Fail to Reach Them; Advertisers Cite an Increasingly Fragmented Consumer Journey as a Problem and 92% Would Reallocate Ad Spend to the Open Web to Reach Untapped Audiences, if Identity and Measurement Challenges Were Solved
New study says advertisers are increasing budgets to attract new audiences, but 81% fail to reach them.